Omni-Channel UX Strategy

Omni-Channel UX Strategy and Innovation: An Ecosystem and Future Modeling Approach

This course focuses on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)^TM examination

Objective

• Lead and direct research focused on developing new products, services, and business ideas
• Maximize your ROI for innovation work and gain a clear understanding of what it takes to launch successful products in the market place

Who should attend

• Design and developers aspiring to move up to a strategic level of involvement
• User experience (UX) practitioners, marketers, and ethnographers

What you’ll learn

• Identifying and capitalizing on opportunities that will enable successful penetration in the market
• Analyzing the impact of trends and lifestyle changes on users to develop appropriate positioning and design of new products and services
• Capturing rich data of users and their ecosystems and synthesizing it systemically
• Correlating design research, market understanding and business goals to define new markets, branding strategies, product positioning, and new business models
• Validating and testing new ideas to minimize risks and determine criteria that are important for success

What you get

• Real-world examples and practical tips from our instructors who are also active UX consultants

• Hands-on individual and group exercises to ensure conceptual understanding
• Training package that includes:
  • A comprehensive student manual
  • Quick reference job aids