PET Design^TM

How to Design for Persuasion, Emotion, and Trust (PET Design^TM)

This course focuses on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)^TM examination

Objective

• Learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and that will lead to conversion
• Transition from being a classical usability engineer to a complete user experience (UX) designer

Who should attend

Usability and UX professionals, marketing professionals, graphic and visual designers, web and application designers, mobile and wireless interaction designers, and product designers.

What you’ll learn

• Creating a persuasion strategy with methods and tools for persuasive and emotional design
• Using PET Design markers to identify persuasion, emotion, or trust design elements in your own prototypes or designs
• Integrating PET-related requirements into your data gathering and interaction design process
• Constructing designs and persuasion flows based on users’ drives and blocks
• Validating the persuasiveness and emotional impact of your designs

What you get

• Real-world examples and practical tips from our instructors who are also active UX consultants

• Hands-on individual and group exercises to ensure conceptual understanding
• Training package that includes:
  • A comprehensive student manual
  • Work book and resource guide including course exercises, website and publication references, glossary

Prerequisites

Practical experience in user-centered requirements, design, and usability testing, analysis, and evaluation techniques